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‘District 9’ wins eight Key Art Awards

THR honors the best in movie marketing

By Gregg Kilday
The Hollywood Reporter
June 11, 2010, 11:57 PM ET

The aliens from Sony Pictures’ “District 9” scored big at The Hollywood Reporter’s 39th annual Key Art Awards, which were handed out Friday night at Vibiana in downtown Los Angeles.

The Visionary Award, given annually to a filmmaker who inspires movie marketers, was presented to Sylvester Stallone.

Honoring the best in movie marketing, the event saw “District 9” take home eight awards, including the best-in-show prize for its integrating marketing campaigning as well as three other best-in-show laurels for its outdoor advertising (built around its “Bus Stop for Humans Bus Shelter”), its TV spots and its digital campaign.

Disney/Pixar’s “Up” followed closely, capturing seven awards, while Warners’ “The Hangover” took five.

Warners led the way among studios, taking home 14 awards, followed by Lionsgate with 11 kudos.

Ignition led all agencies with 12 wins for its work on such diverse movies as “District 9,” “Precious,” “Saw VI,” “Transformers: Revenge of the Fallen” and “Caroline.”

A total of 13 best in show awards were presented live on-stage during the event, held at the former Roman Catholic cathedral, by studio marketing executives.